Pillar 1
Services
Untangle messy workflows. Redesign the services around them — research through rollout and maintenance.
Explore services →We orchestrate intelligent, end-to-end business workflows for organisations in finance, government, healthcare, education, and energy — and built DocuPrism to crack the document-heavy steps where most workflows stall.
What we do
Pillar 1
Untangle messy workflows. Redesign the services around them — research through rollout and maintenance.
Explore services →Pillar 2
Easily deployable packaged workflows — claims, investigations, contracts, vendor risk, compliance, customer support.
Explore solutions →Pillar 3
DocuPrism — turn messy documents into reliable, computable business data.
See DocuPrism →Our thesis
Most digital transformation just puts a shiny interface on a broken process. Operations remain rigid, AI is bolted on as an afterthought, and the moment a process hits complex decision-making or unstructured data, it requires a human to step in and manage the bottleneck.
We partner with large organisations to completely redesign how their work gets done. We map your operational reality, design AI-native processes, and orchestrate them on production-grade engines. And when those workflows rely on heavy, unstructured paperwork (like contracts or claims), we deploy our own engine, DocuPrism, to turn messy documents into reliable data without missing a beat.
Selected work
August 2025
Discover how Singapore's Department of Statistics used SANDRA, a conversational AI tool, to transform data access and search. This case study highlights the journey of making complex data intuitive and user-friendly, empowering informed decisions.
April 2024
Our experience with Care Corner shows how co-teaming and coaching can effectively transfer design thinking mindset and capabilities.
April 2023
Using a human-centred approach, PebbleRoad helped a client to conceptualise a next-gen integrated case management system while imagining new ways of working in a modern, digital workplace.
Who we work with
Insights
May 2026 · Vasu Kolla
Bolting agentic AI onto legacy processes only creates faster bottlenecks. The Jobs to be Done framework gives leaders a strategic lens for reimagining operations around outcomes — and unlocking the structural ROI agentic technology actually promises.
May 2026 · Abhishek Bajaj
Five design challenges practitioners must navigate to scale agentic AI responsibly — from balancing determinism and probability to mitigating cascading failures across multi-agent systems.
May 2026 · Maish Nichani
What fell out of building DocuPrism: two MIT-licensed libraries.
20 years across finance, government, healthcare, education, and energy. Tell us what's stalling, and we'll tell you how we'd unstall it.
Let's talk →